Princess Beatrice and Princess Eugenie may not hold active roles in King Charles‘s monarchy, but they’re certainly not out of the spotlight.
Recently, a public relations expert issued a cautionary note to the York sisters, advising them to tread carefully when discussing their royal lineage.
The key takeaway?
Any candid remarks about the royal family could jeopardize their standing with the public.
As daughters of Prince Andrew, who stepped back from royal duties in 2019 amid controversy surrounding his ties to Jeffrey Epstein, the sisters have had limited visibility within royal engagements.
Their appearances alongside senior royals are infrequent, making each one more significant.
PR guru Andy Barr has emphasized that the sisters need to be selective about their public presence and should steer clear of diving into discussions about royal affairs if they wish to maintain their popularity.
Despite their non-active status, Beatrice and Eugenie have offered glimpses into their personal lives over the years.
According to Barr, there remains a healthy dose of intrigue surrounding them, largely due to their playful and engaging personas.
To keep the public interested, he suggests they should continue with their current strategy—one that balances privacy with occasional public engagement.
Recent events at Sandringham showcased the sisters receiving a warm welcome from the royal family.
Style experts noted their choice of neutral outfits during a royal walkabout, which also featured their mother, Sarah Ferguson, and father, Prince Andrew.
These moments, although sporadic, highlight the importance of their presence within royal activities.
Princess Eugenie, who married Jack Brooksbank in 2018, has two young sons, including a seven-month-old named August.
Meanwhile, Princess Beatrice tied the knot with Edoardo Mapelli Mozzi in 2020 and has a daughter named Sienna.
Edoardo also has a seven-year-old son, Christopher Wolfie, from a previous relationship, adding to the family dynamics.
Beatrice is carving out her own professional path as the vice president of strategic partnerships at the software company Affiniti.
This role allows her to blend her royal background with a successful career, showcasing her versatility beyond royal duties.
The advisory from Barr serves as a reminder of the delicate balance the York sisters must maintain to keep their popularity intact.
As they navigate their non-active royal roles, their public appearances are becoming increasingly strategic.
The recent positive reception from the royal family indicates that their current approach resonates well with the public.
