Prince Harry and Meghan Markle strategically leveraged social media as a pivotal tool in their departure from their royal duties.
The couple bid farewell to their roles through their meticulously curated Sussex Royal Instagram page, which has since been deactivated.
The platform showcased polished snapshots of the duo mingling with prominent figures like British Vogue’s editor Edward Enninful and American singer Jon Bon Jovi.
Transitioning predominantly to the Archiwell website for fan interactions, Meghan and Harry have opted for a sophisticated grey-themed platform with editorial-style images, exuding a chic and professional aura.
Notably, their emphasis on cultivating a distinct social media persona and brand identity has sparked emulation from other royals, such as Sarah Ferguson, the Duchess of York.
Sarah, the former spouse of Prince Andrew and affectionately known as Fergie, has revamped her Instagram feed to mirror the sleek and glossy aesthetic synonymous with the Sussex Royal account.
Through her account, she promotes her latest literary venture, “A Most Intriguing Lady,” and shares glimpses of her encounters with personalities like Radio 2’s Ryan Clarke.
Adeline St. John, a digital creator at a prominent PR agency, highlighted Sarah’s adoption of a Regency-inspired theme on her Instagram, possibly drawing inspiration from the popular series “Bridgerton.”
Images portray the Duchess engrossed in reading amidst lush gardens and orchestrating opulent table settings in grand ballrooms.
Adeline suggested that Sarah may have sought cues from Sussex Royal for her Instagram content, noting the harmonious integration of a green color palette across her profile, link tree, Twitter, Facebook, and promotional materials.
The cohesive branding strategy adopted by Sarah reflects her transition into a seasoned author, underpinned by a consistent and professional image.
By aligning her green-hued story highlights with the thematic consistency akin to Sussex Royal’s signature blue tones, Sarah demonstrates a deliberate effort to uphold a refined standard in her digital presence.
Sarah’s meticulous approach mirrors the refined aesthetic previously upheld by Sussex Royal, characterized by official photography, charitable initiatives, and well-crafted content.
The engagement exhibited by Sussex Royal in raising awareness on occasions like World Wildlife Day likely influenced Sarah’s commemorative post for Women’s History Month, showcasing a ripple effect of the couple’s social media influence within royal circles.
