Prince Harry and Meghan Markle find themselves in a challenging position as their Archwell brand faces obscurity amidst bombshell claims against the royal family, according to an expert.
The Duke and Duchess of Sussex made headlines in early 2020 when they stepped back from their royal duties and later introduced Archwell, including their non-profit charitable arm, the Archwell Foundation.
Despite their efforts to raise awareness for Archwell, recent revelations in their Netflix documentary series and Harry’s memoir, Spare, have overshadowed the brand.
Paul A. McLaurin, a marketing and consumer research professor at Royal Holloway University of London, expressed concerns about the fate of the Archwell brand amid the ongoing controversies.
McLaurin emphasized that the focus has shifted towards discussions surrounding the Sussexes, Harry, and the Spare, rather than Archwell itself.
The branding expert highlighted the disconnect between the aims of the Archwell Foundation, which aim to inspire and unite communities, and the recent critical narratives against the royal family.
Criticism towards the royal family from Harry and Meghan could potentially harm their brand identity, McLaurin warned.
The continuous portrayal of themselves as victims and the critique of the royals may hinder their future prospects, especially with Archwell being overshadowed by the promotion of Harry’s book, Spare.
The professor stressed the importance for the couple to redirect their focus towards rebuilding the Archwell brand and distancing themselves from the rebel royals image they have inadvertently cultivated.
McLaurin urged Harry and Meghan to reevaluate their approach and concentrate on initiatives such as Invictus and other humanitarian causes to establish themselves as a progressive and impactful brand.
The marketing expert emphasized the significance of aligning their actions with their original goal of building a strong and compassionate brand through Archwell.
However, McLaurin cautioned that this vision cannot be realized if they continue to engage in conflicts and controversies that detract from their humanitarian mission.
The expert’s advice comes at a crucial juncture for Prince Harry and Meghan Markle as they navigate the complexities of maintaining their brand identity amidst public scrutiny.
With the spotlight shifting away from Archwell towards personal narratives and critiques, the couple faces the challenge of realigning their priorities to uphold their original vision for their charitable endeavors.
The future of the Sussex brand hangs in the balance as they seek to redefine their public image and refocus on their philanthropic efforts.
In light of the ongoing developments surrounding the royal family and the escalating tensions between the Sussexes and the monarchy, the fate of the Archwell brand remains uncertain.
As Prince Harry and Meghan Markle grapple with the repercussions of their public statements and actions, the need to reestablish the integrity and visibility of Archwell becomes increasingly pressing.
The success of their humanitarian endeavors hinges on their ability to navigate the complexities of public perception and carve out a distinct identity separate from the royal controversies.
Moving forward, Prince Harry and Meghan Markle face the challenge of reconciling their personal narratives with their philanthropic mission under the Archwell brand.
The delicate balance between addressing grievances with the royal family and advancing their charitable initiatives requires a strategic reevaluation of their public engagement.
As they strive to carve out a path forward, the couple must heed the advice of marketing experts and refocus their efforts on building a resilient and impactful brand that embodies their values and aspirations.
Related Stories
