Meghan Markle is back in the headlines, but this time it’s not just about her royal past.
Her latest business endeavor, which has seen more transformations than a reality TV contestant, is now called “As Ever.”
This change comes after her previous brand, American Riviera Orchard, faced trademark issues.
It seems that when things get tricky, rebranding is Meghan’s go-to move.
In a recent Instagram announcement, Meghan showcased her new brand in a video that could only be described as quintessentially her.
The production was polished, featuring soft-focus shots and an awkward cameo from Prince Harry, who seemed to struggle with his lines like a nervous intern.
As she spoke about her brand, Meghan reminisced about her initial excitement for the American Riviera Orchard name, only to pivot to As Ever due to legal hurdles.
According to her, this new name allows for a wider range of products.
And what kind of products can we expect?
The list is as varied as it is puzzling.
Meghan plans to offer everything from artisanal jams and bedspreads to gardening tools and skincare items.
Yes, you read that right—jams and gardening supplies all under one roof.
It raises a lot of eyebrows.
What do homemade jams have to do with cutlery?
It’s a curious mix that challenges traditional branding norms.
In her announcement, Meghan also touched on her struggles with self-expression during her royal days.
She suggested that her inability to share her passions for cooking and crafting was a form of oppression.
It’s a bold claim, especially when you consider that many people face far greater challenges than not being able to post a recipe online.
She even referenced her old blog, The Tig, as if it somehow qualifies her to discuss everything from marmalade to candles.
Adding another layer to the saga, Meghan revealed that Netflix is backing not just her television projects but also her business.
This means As Ever products will be available in Netflix’s physical stores in two U.S. malls.
While this might sound like a savvy partnership, some fans have unearthed an abandoned Shopify site for the former American Riviera Orchard, raising questions about the planning behind this rebranding.
The name “As Ever” itself is intriguing.
It suggests reliability and continuity, but in this case, it feels more like a nod to Meghan’s rocky history with business ventures.
Observers have pointed out that the name sounds less like a luxury brand and more like a passive-aggressive sign-off to a text message.
One clever commentator even mused that it resembles a mashup of “As If” and “Whatever,” which could have been a more fitting title.
In a surprising marketing twist, Meghan has started signing her personal Instagram posts with “As Ever.”
This move turns what could be heartfelt messages into low-budget promotional content.
Imagine receiving a birthday card signed “Yours truly, Coca-Cola!”
It certainly raises eyebrows about authenticity and the commercial nature of her posts.
According to Meghan, As Ever has been in the works since 2022.
Yet, after two years, all we’ve seen is a rushed Instagram reveal and a brand that leaves many scratching their heads.
With a product line that hasn’t launched and a mysteriously deleted online store, questions about her business acumen are mounting.
Some critics have even joked that the infamous Fyre Festival had better organizational skills.
This isn’t Meghan’s first stumble in the world of branding, and it likely won’t be her last.
From the ill-fated American Riviera Orchard to vague undertakings like Archewell and the short-lived Archetypes podcast, the pattern is clear—lots of hype but little follow-through.
The online community is not impressed; one user quipped they wouldn’t spend a dime on her products, while another humorously noted she gives off “unwashed vibes.”
Perhaps it’s time for Meghan to reassess her approach.
If “As Ever” is meant to reflect her past, maybe a new direction is needed.
The world is watching closely.
While she has the platform to capture attention, the real question is whether she can turn that attention into lasting success.
As it stands, her narrative is one of missed chances and unmet expectations, leaving many curious about what her next move will be in this ongoing saga.
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