Meghan Markle and Prince Harry are facing the risk of running out of currency as their lucrative deals with Spotify and Netflix face uncertainty, according to royal expert Katie Nicholl.
The Duke and Duchess of Sussex recently took a stand against Spotify for hosting what they deemed as disinformation on the platform through Joe Rogan’s podcast.
In response, the couple issued a statement expressing their concerns to Spotify executives.
Joe Rogan, known for his controversial views on the coronavirus vaccine, has come under fire for allegedly spreading misinformation on his popular podcast, “The Joe Rogan Experience.”
Following backlash from musicians Neil Young and Joni Mitchell, Spotify’s founder, Daniel Ek, has vowed to introduce advisory warnings on COVID-19-related content.
Rogan has apologized for any harm caused and pledged to feature a diverse range of opinions on his show, which boasts an impressive 11 million listeners per episode.
In 2020, Harry and Meghan struck a deal with Spotify reportedly valued at £18 million.
However, they have released only one podcast so far, launched in December 2020.
Similarly, the couple signed a multi-million pound agreement with Netflix in September 2020, yet no shows have been released from this deal.
Royal expert Katie Nicholl raised concerns about the future sustainability of the Sussexes’ currency post these agreements during an appearance on True Royalty TV’s The Royal Beat last year.
Another royal commentator, Russell Myers, speculated on the need for more substantial content from Harry and Meghan in future episodes.
He suggested that Spotify might expect higher-quality productions beyond the initial podcast pilot.
Historian Dr Tessa Dunlop highlighted the importance of attracting subscribers, citing Joe Rogan’s success in driving millions of followers to Spotify.
She emphasized the need for the Sussexes to deliver impactful content to retain relevance in the competitive media landscape.
Dr Dunlop noted the departure of musicians Neil Young and Joni Mitchell from Spotify in protest, underscoring the platform’s reliance on influential creators like Rogan.
She questioned Harry and Meghan’s positioning in this evolving media environment, given their limited output despite the significant podcast contract.
The couple’s promise to deliver inspiring and educational content has yet to materialize, leaving their future direction uncertain.
Despite their high-profile status, Harry and Meghan face challenges in establishing a lasting presence in the podcasting realm.
Dr Dunlop urged the couple to invest time and effort in creating meaningful shows to assert their influence.
The contrast between their slow progress and Rogan’s prolific output serves as a reminder of the importance of consistent hard work in achieving success.
Public interest in the Sussexes remains strong, evident in the surge of searches related to their podcast activities following recent developments.
Meanwhile, Spotify’s podcast arm, Gimlet, is recruiting producers for a new original show featuring prominent female voices.
The job listings in Los Angeles emphasize experience with notable talent and a passion for social activism and popular culture.
In light of Harry and Meghan’s shifting focus, Prince William and Kate Middleton are reportedly facing mounting pressure to assume additional charitable responsibilities previously held by the Sussexes.
Royal commentator Jenny Bond highlighted the challenges faced by William and Kate in managing mental health initiatives left by the couple’s relocation to the United States.
The transition has placed added burdens on the Duke and Duchess of Cambridge as they navigate their own family commitments alongside heightened public expectations.
