In the vast world of podcasts, where celebrities and influencers aim for success, not every venture achieves its desired outcome.
Megan Markle’s podcast, Archetypes, produced under her deal with Lemonader Media, faced challenges as it failed to break into the top 200 podcast charts.
Let’s explore the reasons behind this unexpected turn of events and analyze the implications for both Megan Markle and Lemonader Media.
Lemonader Media, a podcast network known for its focus on social impact and storytelling, had high expectations when they signed Megan Markle for her podcast project.
However, Archetypes did not meet the financial expectations set by Markle’s previous deal with Spotify.
While her previous podcast deal was valued at $8 million, her new venture with Lemonader Media was estimated at around $1.9 million.
This significant decrease in value suggests that Lemonader Media may now be regretting their decision to collaborate with Markle on Archetypes.
Reviews of Archetypes were varied, with some praising the content while others were less enthusiastic.
There were suspicions that many positive reviews came from Markle’s dedicated fan group, the Sussex Squad.
This raises questions about the authenticity of the praise and whether it truly represented the overall listener sentiment.
The top two episodes featuring celebrity guests received average ratings of around 4.4 out of 10, indicating a lukewarm response from the audience.
Despite generating initial intrigue and curiosity, Archetypes struggled to maintain listener engagement over time.
While the first episode attracted a substantial audience eager to hear Markle’s voice in the podcasting realm, subsequent episodes failed to sustain that interest.
As a result, listenership gradually declined, leaving Archetypes struggling to stay relevant in a competitive podcast landscape.
Although claiming to be the number one podcast, Archetypes did not achieve a high ranking on the Spotify charts.
Joe Rogan’s podcast consistently topped the charts during the same period, indicating that Markle’s podcast could not garner the same level of popularity and listenership.
This hindered its ability to gain significant traction and exposure in the podcasting sphere.
The underwhelming performance of Archetypes provides valuable lessons for both Meghan Markle and Lemonader Media.
For Markle, it highlights the challenges of transitioning from a renowned figure in the entertainment industry to a successful podcast host.
It emphasizes the importance of creating engaging content that resonates with a broader audience beyond her dedicated fan base.
As for Lemonader Media, the financial setback serves as a reminder that not all high-profile collaborations guarantee success, prompting a re-evaluation of their selection process for future partnerships.
In conclusion, Meghan Markle’s podcast, Archetypes, produced under her deal with Lemonader Media, failed to achieve the anticipated success and struggled to rank highly on the podcast charts.
The lukewarm reception, declining listenership, and financial setback underscore the challenges of entering the podcasting industry, even for prominent personalities.
As Archetypes fades into the background of the ever-evolving podcast landscape, the experience offers valuable lessons for both Markle and Lemonader Media, encouraging them to adapt, refine, and innovate in their future endeavors.
