In a surprising turn of events, Meghan Markle, the Duchess of Sussex, has experienced a notable boost in her popularity, particularly among younger audiences in the UK.
A recent poll conducted by YouGov reveals that Meghan’s favorability has surged, especially among the Gen Z demographic aged 18 to 24, coinciding with her and Prince Harry‘s tour of Colombia last month.
The survey, carried out between August 14th and August 15th, showcases a striking shift in public opinion.
Meghan’s approval rating among young people now stands at an impressive 48%, while only 30% view her unfavorably.
This gives her a net approval rating of plus 18, bringing her within striking distance of her brother-in-law, Prince William, who boasts a net score of plus 20.
This recent surge marks a significant turnaround for Meghan, reflecting a remarkable 22-point increase in just four months.
Earlier this year, a similar poll indicated that only 36% of young respondents held a favorable view of her, while a larger 40% expressed discontent, resulting in a much lower net approval rating of just 4.
The stark contrast in these figures underscores how public perception can evolve rapidly.
The couple’s high-profile engagements, particularly their Colombian tour, have attracted considerable media attention and likely influenced younger audiences’ perceptions of Meghan.
Their focus on pressing social issues—like mental health, gender equality, and human rights—has resonated deeply with younger generations who are often more attuned to such causes.
Meghan’s advocacy work seems to be striking a chord with those who value progressive ideals.
While Meghan’s popularity is on the rise, it’s worth noting that Prince William still holds a slight edge over her in terms of favorability among young people.
With his own approval rating at 48% and disapproval at 28%, he maintains a narrow lead.
However, Princess Kate emerges as the most favored royal among this age group, achieving a net approval rating of plus 23.
Prince Harry’s reception among Gen Z remains mixed.
He garners a 47% approval rate but faces a 37% disapproval, giving him a net score of plus 10.
This places him behind both Meghan and William in the popularity stakes.
Meanwhile, Princess Kate continues to shine across all demographics, boasting a remarkable net favorability rating of plus 61, closely followed by Princess Anne at plus 60 and Prince William at plus 59.
Despite her rising popularity among younger audiences, Meghan’s overall favorability remains less favorable among older Britons.
The same YouGov poll indicates a net approval rating of only 40% among the general public, which reflects a modest improvement from earlier this year.
The generational divide in perceptions of Meghan highlights the differing priorities between younger and older demographics.
While younger individuals may appreciate Meghan’s progressive stance and activism, older generations seem more critical, possibly influenced by the controversies surrounding her departure from royal duties.
This divergence in perspectives illustrates the complexities of public opinion regarding royal family members.
Meghan continues to be a focal point of discussion, with her relationship with the media and her decision to step back from royal responsibilities remaining hot topics.
While many celebrate her philanthropic efforts, others criticize her actions as detrimental to the monarchy.
In stark contrast, Prince Andrew finds himself at the bottom of the popularity ladder, with a net favorability of minus 82, largely due to his involvement in scandals that have tarnished his reputation across all age groups.
This solidifies his status as the least liked royal family member.
As public sentiment towards the royal family shifts—especially among younger generations—the future of the monarchy may depend on how well it adapts to evolving values.
Meghan’s growing appeal among Gen Z, alongside the continued favorability of figures like Princess Kate and Prince William, suggests that younger royals could play a pivotal role in ensuring the monarchy remains relevant.
The latest poll results may signal a potential turning point for Meghan as she seeks to further establish her brand and advocate for her passions, both within and outside the royal sphere.
The landscape of public opinion is ever-changing, and it will be intriguing to see how these dynamics unfold in the coming months.
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