The saga of Meghan Markle and Prince Harry, the couple that has captivated and confounded the world, has taken yet another twist that feels almost comical.
In a move that seems to straddle the line between royal heritage and rebellious independence, they have launched a new website, Sussex.com.
Apparently, one branding attempt wasn’t enough for the Duke and Duchess of Sussex.
Let’s delve into this curious chapter of their ongoing narrative.
First off, the old Sussexroyal.com is officially out of the picture.
It appears the word “royal” has become a no-go zone in their self-imposed exile from the royal family.
Instead, they’ve opted for a more understated approach with Sussex.com.
After all, why abandon their ducal title when it’s arguably the only thing keeping them in the public eye?
The new site is a veritable showcase of self-promotion, brimming with carefully selected images of the couple.
They look positively thrilled, like kids in a candy store, likely at the thought of all the fresh branding opportunities on the horizon.
It’s hard not to notice the irony in their quest for relevance while trying to distance themselves from the very titles that made them famous.
Now, let’s get to the heart of the matter.
The “About” page on the site presents a grand vision of shaping the future through philanthropy and business.
Yet, their royal titles remain front and center.
Let’s be honest—“Harry and Meghan from Montecito” just doesn’t have the same ring to it, does it?
Harry’s section paints him as a versatile humanitarian, delving into mental health advocacy and environmental issues.
It’s a curious choice, as it raises the question: who needs royal status when you can claim every noble cause under the sun as your domain?
Meanwhile, Meghan’s profile portrays her as a feminist icon and human rights advocate, swiftly glossing over her acting career.
In a mere 25 words, she touches on her time in Hollywood, which feels like a calculated move to shift focus to the Archwell Foundation.
Speaking of missed opportunities, let’s talk about Meghan’s conspicuous absence from a recent reunion of her “Suits” co-stars at the Super Bowl.
Was it a scheduling conflict, or perhaps a deliberate choice to focus on loftier philanthropic endeavors?
Whatever the reason, it’s clear her acting days are fading into the background, overshadowed by her newfound identity as a global champion for change.
Then there’s the delicate dance the Sussexes are performing regarding their royal titles.
Ever since they stepped back from royal duties, they’ve been treading a fine line.
They want to leverage their titles for credibility but also adhere to the Queen’s directive against using “royal” in their branding.
This balancing act is as precarious as their current status in the public eye.
Let’s not overlook Harry’s recent surprise appearance at the NFL Honors event.
This move was so meticulously planned that it would make even a chess grandmaster proud.
According to PR experts, such appearances require months of preparation, suggesting that Harry’s sudden enthusiasm for American football might be less about the sport and more about enhancing the Sussex brand.
In essence, Sussex.com is more than just a digital platform.
It stands as a testament to Meghan and Harry’s relentless pursuit of relevance in a world where royal status no longer guarantees visibility.
